We started with product PR which they never done before 2014! The KPIs was build name of Alza.cz as leader not only in PC and electronic, but as place for your daily lifestyle with great tips how to improve it. We went ahead with strong media relations gain to lifestyle.
Alza.cz as daily lifestyle helper. Figure-wise, we started prepare product tips to lifestyle and technical media across Czech market on weekly/monthly bases during 2014 - 2016. Also arranged several non-formal events for media with specific topics, for instance launch of Google glass, Apple shop, Nvidia play day etc.
Individual meetings and loan of product was not missing as an integral part of media lobbying. We got Alza to the media as ELLE, Marianne, Marie Claire, Žena a Život, Glanc, Cosmopolitan, Harpers Bazaar, Idnes, HN, Maxim, Joy, Maminka, Dieta, Venkov a Styl, Dolce Vita, Maxim, Esquire, Playboy, In Style, Bydlení, Blesk pro ženy, Blesk, Design and Home and more.
154 average % increase media coverage 2014-2016
567 media coverages 2014-2016
13mio czk gain media value during 2014-2016
22mio czk PR value grown up during 2014-2016