Curacura
intro
Curacura is a long-term partner in building deep media awareness and stakeholder education around psychedelic-assisted therapy and somatic healing across the Czech and Slovak landscape.
For Curacura, a pioneering organisation in psychedelic and somatic therapy education, the challenge was to move psychedelics from a niche topic to a credible, broadly discussed theme in Czech mainstream media and culture.
The goal was to develop a strong, eco-conscious brand that would resonate with consumers who prioritize sustainability, while establishing Granular as a leader in green technologies. Key objectives included enhancing brand visibility and building a loyal customer base.
client
Curacura
service
Strategic communications and media relations, KOLs engagement
sector
Psychedelic-assisted therapy & somatic therapy education
year
2025 ~
blog
By positioning psychedelics within broader conversations on trauma, mental health, and personal growth, it became possible to secure sustained coverage for Kristina Pomothy
in outlets such as Mladá fronta DNES, iDNES.cz, Hrot24, Heroin.cz, WIRED, Aktuálně.cz, ELLE and Radio 1, reaching both expert and lifestyle audiences.
Press-on-site management for the launch of the book „Psychedelika v Česku a na Slovensku“ ensured high-impact appearances with DVTV and CNN Prima News, while a parallel stakeholder strategy with summer festivals and key opinion leaders helped shape a responsible narrative around psychedelic-assisted therapy and harm reduction.
Outro
Curacura is now recognised as one of the key voices in the Czech and Slovak psychedelic ecosystem, with Kristina Pomothy regularly invited to comment on mental health, expanded states of consciousness, and the future of psychedelic-assisted care.
Credits
Hana Houskova
Senior PR Consultant