DermaMedEst
intro
For DermaMedEst, a comprehensive dermatology and aesthetic medicine clinic based in Prague, the challenge was to build credibility and patient trust through strategic media visibility, positioning the clinic's founder and lead dermatologist as a thought leader in skincare, aesthetic treatments, and medical dermatology.
A specialized dermatology and aesthetic medicine clinic offering comprehensive skin care, biological therapy, aesthetic dermatology, dermatosurgery, laser treatments, and preventative dermatology services.
client
DermaMedEst
service
Media Relations & Founder Profiling, Podcasts. Strategic Healthcare Communications
sector
Aesthetic & Medical Dermatology, Healthcare
year
2024
blog
By positioning Dr. Jarešová as the clinic's primary spokesperson, we secured high-impact media coverage across both print and digital channels.
The strategy emphasized her expertise in treating severe skin conditions (acne, psoriasis, atopic eczema) and aesthetic dermatology, allowing her to resonate with both patients seeking medical treatment and those interested in aesthetic solutions.
During the campaign period, we achieved a total of 9 media outputs: 3 print placements, 5 online features, and 1 podcast appearance. Key outlets included iDNES.cz (3 features), MFD (print and online), Seznam Zprávy, and the podcast MUDr.ování. Following the initial articles, Dr. Jarešová was proactively offered positions in high-reach podcasts and video podcasts, significantly expanding her audience reach and positioning her as an accessible expert in dermatology and aesthetic medicine.
The media strategy also directly supported patient acquisition efforts and insurance company engagement, while establishing early dialogue with Czech Television for potential feature opportunities in 2025.
Outro
The coordinated media campaign successfully elevated DermaMedEst's profile in the Prague healthcare market, positioning Dr. Jarešová as a credible, media-active dermatologist and strengthening the clinic's reputation for both medical expertise and patient-centered care.
Credits
Pyxis Media
Strategy & Lead Consultancy
Hana Houskova
Head of Media Relations
MUDr. Jarešová
Founder & Director, DermaMedEst