DJI
intro
For DJI, the world leader in civilian drones and creative camera technology, the objective for Q3 was to dominate the tech and lifestyle conversation in the Czech and Slovak markets.
The specific challenge was to generate high-quality, organic media visibility for the new DJI Drone series and the DJI Pocket 2 camera, driving consumer interest through credible, third-party reviews rather than paid advertising.
client
DJI
service
Product Launch PR (CZ & SK), Influencer & Journalist Testing
sector
Consumer Tech, Robotics
year
2021
blog
Our strategy hinged on getting the products directly into the hands of key opinion leaders and top-tier tech journalists.
We orchestrated a rigorous testing program that targeted both hardcore technology enthusiasts and broader lifestyle audiences. By tailoring the pitch to emphasize not just specs, but the creative freedom offered by the DJI Pocket 2 and the flight capabilities of the new drone models, we secured in-depth, positive reviews in the region's most influential outlets.
The campaign was a resounding success. While the agreed KPI was to secure 10 qualitative media coverages, we outperformed this target by 250%, delivering over 25 high-impact features and reviews.
Media coverages in Techvia.sk, Hospodárske noviny, TouchIT.sk and more.
Outro
The campaign demonstrated the power of well-executed organic PR in driving tangible business results. By exceeding media targets and securing coverage in the largest technology media across two markets, Pyxis Media successfully reinforced DJI's market dominance and consumer appeal.
Credits
Brano Zajcek
PR Lead SK
Michael Kratochvil
Official Distribution Partner for DJI