Logitech
intro
For Logitech, a global leader in workspace solutions, the challenge was to drive localized B2B awareness across three distinct Central European markets - Czech Republic, Slovakia, and Hungary.
The goal was to shift the narrative from consumer electronics to professional workspace solutions, highlighting the -New Logic of Work- in the hybrid era. We needed to ensure consistent, high-impact product visibility and thought leadership across diverse tech and business media landscapes.
client
Logitech
service
Pan-Regional B2B Media Relations (CZ, SK, HU), Press Release Localization & Distribution, Journalist Testing, Media Monitoring & Reporting
sector
DeepTech / Hardware
year
2022-2024
blog
We executed a rigorous localization strategy, adapting global messaging to resonate with local CEE business cultures while emphasizing productivity, ergonomics, and seamless video collaboration.
The campaign centered on two core pillars: Personal Workspace Solutions (MX Series, Lift Vertical Ergonomic Mouse, Logi Dock) and Team Workspace Solutions (Rally Bar, Sight, Tap, and Sync management software).
Our proactive media relations approach involved targeted follow-ups and hands-on product testing programs, giving key tech journalists direct experience with Logitech’s enterprise-grade innovations. This resulted in extensive coverage across tech and business portals.
Key Media Outputs: Czech Republic: Zive.cz, PCTuning.cz Slovakia: TouchIT.sk, Techvia.sk Hungary: Prim.hu, Digitrendi.hu, PCpult.hu By facilitating in-depth reviews and consistent news flow, we successfully reinforced Logitech’s position as the essential partner for modern, hybrid enterprises in the CEE region.
Outro
Pyxis Media effectively managed a complex, multi-market PR operation, ensuring that Logitech’s B2B portfolio received sustained, high-quality visibility. The campaign solidified Logitech’s reputation not just as a hardware vendor, but as a strategic enabler of the -New Logic of Work- for businesses in Central Europe.
Credits
Michal Reiter
Pyxis Head of Relation for CEE
Anna Rohova
PR Lead CZ
Brano Zajacek
PR Lead SK
Viktoria Károlyi-Pesti
PR Lead HU