Woltair
intro
When Czech-based ClimateTech leader Woltair secured a major Series A extension to fuel its European expansion, the key challenge was to translate this CEE-centric funding news into a compelling narrative for high-authority international and US-focused startup and tech media.
The goal was to position Woltair not just as a regional player, but as a significant, fast-growing innovator on the global ClimateTech stage
Woltair is a digital platform accelerating the adoption of heat pumps and renewable energy in the residential sector.
client
Woltair
service
International Media Relations & CEE/USA Announcement Strategy
sector
DeepTech, Renewable Energy
year
2023
blog
The communication strategy focused on leveraging the €20.5 million funding round and the strategic expansion into Germany to secure high-value media placements.
Announcing that the round was co-led by prominent US investor The Westly Group (an early backer of Tesla) and Fifth Wall was critical for gaining traction in the US and with top-tier global tech publications. By framing the story around Woltair's 300% year-on-year growth and its mission to solve the shortage of skilled technicians in the renewable energy sector, we secured features in key international media outlets including Sifted, Tech.eu, Silicon Canals, and AIN.capital—reaching venture capital, startup, and tech audiences across Europe and the US.
We are excited about the positive impact our design has had on Stucko’s growth and look forward to collaborating with other environmentally conscious companies in the future.
Outro
The targeted communication plan successfully positioned Woltair as a major European ClimateTech force, attracting attention from investors and media far beyond its CEE origins. The coverage validated Woltair's innovative model and ambitious expansion plans on an international stage.
Credits
Nikola Valtosova
Relation Manager
Marcin Sierant
PR Consultant CEE Lead